With Love & Hope

  • 03/24/20
 
Dear Friends,
 
I hope this email finds you as well as possible as we all shelter in place. In light of events in our community and throughout the world, I didn’t think it appropriate to “market” to you in these uncertain times. 
 
Rather, offer you some hard-won insights, and perhaps words of wisdom, as we weather this storm together.
 
Like you, I’ve been consuming too much news, so this might be a good time to take stock of all the truly wonderful things we should be grateful for. Take this time to turn off a few screens and let your mind, body, and soul recover from the onslaught of life-changing world events as depicted by the media 24/7.
 
I’ve also been fielding emails and phone calls about your real estate investment concerns. As a realtor for over 22 years, I’ve lived and worked through 9/11, 2001 and 2008 market crashes, and the wildfires, among other disasters. One thing I can assure you is, property values in the Bay Area have always bounced back from these events.
 
The 2008 meltdown was directly caused by the housing industry, but this is a recession caused by a virus. Therefore, the response to it is very different, and something none of us has ever been through. 
 
Take a few days to feel sorry for yourself, and the world, and then figure out what you really want to make happen moving forward.
 
I watched an inspiring and interesting Instagram post by the branding expert Don Miller about moving through this time and making the choice to be a hero or a guide—instead of a victim or a villain.
 
Victims blame everyone else, villains want to take revenge and are mired in the past, heroes seek a good ending to their story, and guides help others to seek good endings to their stories. 
 
We all have the choice to determine which archetypes we are going to emulate.
 
With so much uncertainty and volatility, sellers and buyers might be hitting the pause button for the foreseeable future. The best advice I can give you right now is to take a deep breath, and while being forced to sit tight, figure out how you make this enforced pause meaningful and fruitful.
 
For me, I am going to work on my book, finally, finish learning the Presto Agitato of the Moonlight Sonata by Beethoven, and feel grateful that I have a lovely home, a great husband, and wonderful pets. 
 
It is not the end of the world. It may be the start of a very different climate for my work, but if I can figure out what my clients will need coming out of this, I will survive and thrive and they will too.
 
Please call me with any questions, or concerns, or even if you just want to vent about this all. I continue to study the market and can reassure you with DATA, KNOWLEDGE, & UNDERSTANDING
Information is power.
 
Lastly, we owe our medical community, first responders, and all essential employees our gratitude for the risks and sacrifices they make for our health and well-being.
 
Stay safe. Stay well. Stay grateful, and wash your hands!
 
xoxo
Andrea Gordon®
 
 
 
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