The real estate market is full of complexities and differences that vary by location, regulations, and cultural nuances. During my conversation with Madison Twose on the podcast, we explored how these factors play out in her practice in Sarnia, Ontario, a border town uniquely influenced by its proximity to the U.S.
Madison's engaging mix of warmth, knowledge, and real-world experience shed light on the industry's challenges and opportunities.
I’m Andrea Gordon, your host, and each conversation with industry experts like Madison reminds me of how dynamic real estate truly is. Here are the key insights from our talk:
Tune in to our full conversation:
Cross-Border Nuances in Real Estate
Madison's experiences illustrate how practices can vary even across a single bridge between Canada and the U.S.
-
Commission Structures: Ontario typically sees commission rates around 5%, compared to the U.S.’s more common 6% split between buyer and seller agents. This difference isn’t just a number—it reflects varied expectations and negotiations in each market.
-
Regulatory Shifts: While Canada has not yet fully adopted some regulatory changes seen in the U.S., such as mandatory buyer-broker agreements, Madison emphasized staying informed to adapt when necessary.
Our discussion reinforced the importance of guiding clients with clear, transparent information while building lasting trust.
Focused Growth as a Listing Agent
Madison’s journey into specializing as a listing agent was no accident. It took strategic planning and consistent effort.
-
For her, this shift was about creating a strong foundation of trust, delivering tailored services, and positioning herself as a trusted partner in the selling process.
-
We reflected on how the public often underestimates the depth of what Realtors do. Selling isn’t just about listings—it’s about navigating challenging client interactions, market complexities, and every detail in between.
Navigating Personal and Professional Life
Balancing a demanding career with personal responsibilities isn’t easy, and Madison knows this firsthand. As a mother of two, she has worked to establish boundaries that support both her clients and her family.
-
Creating Balance: Madison shared how she’s learned to block time for her family and set clear boundaries with clients. The results? A healthier balance and clients who genuinely respect her time and dedication.
-
Supporting Network: She also emphasized the importance of having a reliable team, including key partners like a trusted mortgage broker, to ensure everything runs smoothly.
Embracing Coaching and Continuous Learning
Madison highlighted how business coaching has helped her grow, manage relationships, and adapt to the evolving needs of her clients.
-
She spoke about applying lessons learned over the years, adapting insights as her business needs evolved, and focusing on emerging trends like AI to stay competitive.
Building Collaborative Success
Real estate can feel isolating, but Madison’s collaborative approach demonstrates that teamwork can make all the difference.
-
Partnering for Success: She works closely with a partner, leveraging her father’s expertise as a retired Realtor to amplify their marketing efforts and offer comprehensive services.
-
Future Vision: Looking ahead, Madison is focused on expanding and refining her team’s services to meet client requirements and stay ahead in the market.
Client-Centered Real Estate Transactions
Madison offered valuable insights into the differences in real estate transactions in Canada, including the role of legal professionals.
-
Real Estate Lawyers: She described how trusted real estate lawyers manage contracts, funds, and closing processes, ensuring seamless experiences for clients.
-
Guiding Clients: Madison’s commitment to guiding clients through every step of the process reflects her dedication to client care and building lasting relationships.
Marketing That Stands Out
Effective marketing goes beyond basic listings—telling a story, creating impact, and building connections.
-
Strategic Consistency: Madison ensures her clients’ properties are consistently presented with professional photography, social media ads, and traditional marketing efforts.
-
Value-Driven Approach: Her goal is always to deliver maximum client value through unique marketing strategies or exceptional service.
Pricing with Empathy and Expertise
Setting the right price for a home involves more than data—it requires empathy, understanding, and skillful negotiation.
-
Madison starts by getting to know her clients’ goals and tailoring her approach to align with their needs and market realities. Her empathy and strategic thinking guide clients through this often emotional process.
Leveraging Technology for Growth
Madison’s choice to work with eXp Realty reflects her dedication to embracing innovation and staying ahead of industry trends.
-
Tech and Tools: She highlighted how eXp Realty’s cloud-based approach offers valuable tools and resources to enhance her business.
-
Storytelling Platforms: Working with a podcast production company has also helped her share insights, connect with wider audiences, and showcase the intricacies of real estate.
Real Estate with Heart and Purpose
Sitting down with Madison reminded me that no two markets are alike and that our challenges require adaptability, empathy, and a commitment to continuous learning.
Real estate isn’t just about transactions—it’s about connecting with people, understanding their needs, and helping them navigate one of life’s most significant decisions.
Conversations like this one with Madison remind me why we do what we do. Every challenge and triumph in this field is a chance to make a meaningful impact.
Ready to gain valuable insights and stories from the real estate industry?
Tune in to the REalizations Podcast
We feature engaging conversations with top professionals like Madison Twose. Explore market trends, challenges, and the human side of real estate that often goes unnoticed.
Join us for authentic stories, expert advice, and a deeper understanding of what makes this industry thrive. Don't miss out—be part of the conversation today!
