Streamlining Success: Insights from Susie Adamson on Purposeful Real Estate Practices

Real estate professionals often face numerous tasks and decisions, but it doesn't have to be chaotic. In this week’s episode of REalizations Podcast, I discussed with Susie Adamson how to manage operations with ease and purpose.

Susie’s transformation from real estate agent to full-time coach offers inspiring insights on work-life balance, productivity, and effective systems. Her story encourages agents and entrepreneurs to rethink their practices. Here are key highlights from our conversation that can help you achieve more with less effort.

Susie’s Journey: From Immigrant Origins to Real Estate Success

Susie's story highlights her resilience as an immigrant from South Korea, moving to the U.S. at five. Her parents faced cultural challenges while providing for the family, which resonates with my own family's immigrant experience from Iceland and Russia. This strong work ethic propelled Susie into a successful real estate career and a coaching business.

Her theater background has also shaped her professional interactions. Both of us have theater experience, which honed her non-verbal communication skills, crucial in real estate and coaching. The collaborative nature of theater aids in understanding client needs and adapting quickly, essential for helping clients make informed decisions.

Susie’s Philosophy on Productivity and Systems

Before becoming a coach, Susie led a top-performing real estate team in northern New Jersey, ranking in the top 1.5% of small teams nationally. While passionate about real estate, she wanted to help others achieve more than just closing deals, prompting her shift to coaching.

Unlike many coaches who emphasize sales, Susie's philosophy focuses on systems and operations to enhance productivity. She advocates for working smarter through effective decision-making systems rather than longer hours.

Here’s what we learned from her unique coaching approach:

Better Decisions, Not Time Management

Susie made an important distinction that I think many people miss: it’s not about time management—it’s about decision-making. The average person makes about 35,000 decisions a day, and Susie’s goal is to help agents make better decisions that will lead to more productive and fulfilling days. She’s all about building habits that guide decision-making so that agents don’t spend all their time putting out fires.

Living with Purpose and Productivity

One of the key things Susie emphasizes is that agents should work with a sense of purpose and intentionality. Instead of running on autopilot and letting the daily grind take over, Susie teaches her clients to be proactive about how they manage their time and tasks.

Focus on Systems

The core of Susie’s coaching is developing solid systems that agents can follow, making their workflows more efficient. She doesn’t just want her clients to sell more houses—she wants them to improve their overall business by making the operations behind the scenes run smoothly.

The Compass Platform: A Game-Changer for Productivity

We also spent time discussing the Compass platform, which Susie loves. As someone who is always looking for ways to optimize her time, I wasn’t surprised that Susie found the Compass system to be a huge asset in her business. She believes it’s an incredibly powerful tool, but one that agents often overlook or underutilize because of how complex it can seem at first.

Susie’s advice? Embrace the system. She explained how the platform is designed to save agents time, but only if they take the time to learn it. For many agents, the platform can feel overwhelming, but once you understand how to use it to its full potential, it’s a game-changer for productivity and efficiency.

The Power of Delegation: Hiring Virtual Assistants

Delegation is crucial for business owners and entrepreneurs to enhance productivity and focus on core activities. By delegating tasks effectively, you can concentrate on areas requiring your expertise, leading to improved business outcomes.

Susie’s Approach to Delegation

A conversation with Susie revealed her success in using a virtual assistant from the Philippines to handle time-consuming tasks, like managing "likely to sell" leads on Compass. By delegating these routine activities, she can focus on strategic decisions that drive her business growth.

Benefits of Hiring a Virtual Assistant

Hiring a virtual assistant boosts efficiency by handling non-core tasks, allowing you to focus on high-value activities. This enhances productivity and ensures specialized management of business aspects, improving overall performance.

Confidence and Empowerment: Susie’s Mission as a Coach

Finally, Susie shared what drives her to coach. She didn’t get into coaching just to help agents close more deals. Instead, she aimed to help people feel empowered and regain lost confidence, often recommending resources such as real estate podcasts.

This resonated with me. Over the years, I’ve seen many people lose their confidence, whether it’s after taking time off to be a stay-at-home parent or simply facing the challenges of a competitive market. Susie’s coaching is a reminder that it’s never too late to regain control of your career and build the confidence needed to succeed.

Listen to the REalizations Podcast: Harness Systems for Purposeful Business

Having Susie Adamson on REalizations Podcast was truly eye-opening. Her insights into creating efficient systems and empowering agents to make intentional decisions have given me a fresh perspective on how to approach productivity in real estate. I left our conversation feeling energized and eager to share her approach with all of you.

Ready to dive deeper into Susie’s methods and discover how you can implement systems that bring purpose to your work? Connect with me to explore more strategies that can help you thrive in your real estate journey.